I listened to…
Wells Fargo is the country’s 3rd largest bank known for its innovative spirit to solve real-life problems by adjusting to every generation’s needs (with a proven record!). But how can a traditional bank authentically connect with a generation that demands more than just a banking app and a savings account?
Gen Zers are afraid of committing the same financial mistakes as previous generations. Therefore, they are taking a different financial route – from taking advice from the web to trusting their finances to fintech apps, and subscribing to neobanks.
Millennials are perceived as monotonous and inconsistent when they pick up hobbies. But whatever activity they pick up, they expect it to be fulfilling. But how can Betty Crocker’s products, which are perceived as effortless, connect with Millennials looking for progress in their activities?
During the pandemic, Millennials were amongst the highest group of people that became at-home bakers. However, Millennials are looking forward to resuming their outdoor activities post-pandemic, therefore, investing less time in indoor activities such as baking.
Since it was founded in 1973, The CUNY School of Medicine has been known by a couple of different names. In an attempt to consolidate its branding, the school went through a rebranding in 2018. However, since then, the CUNY School of Medicine has struggled to be recognized by donors. Therefore, it’s been challenging for them to develop a long-term relationship with donors, affecting their ability to continue its mission of helping students from underserved communities become primary care physicians.
From $1-$1M donations, Baby Boomers, Millennials, and Gen Zs know that they are positively impacting society.
However, all generations wish organizations were more communicative about where their dollars are going for different reasons– from feeling good about their donations to feeling satisfied with tax reductions while strengthening families’ legacies.