After graduating from Brooklyn College, I started producing videos for a law firm and found myself questioning about how to gain more visibility so that people who needed legal immigration advice would watch the videos. This led me to discover the world of digital advertising and the surface of marketing– allowing me to deliver valuable legal advice for those who needed them through the law firm’s videos. A couple of more weeks passed, and I asked myself: how can we form an authentic connection with them? The type of connection that makes them trust these lawyers in such congested market? And eventually learned and became fascinated about branding. A couple of months passed by, and I got accepted in the Branding and Integrated Communications program at CCNY where I’m refining my passion about creating stories that drive emotions that ultimately impact behaviors by doing what I do best– listening.