Videos This commercial is part of a multimedia campaign my group and I worked on during the Fall 2020 semester. Our client was Governors Island and our strategy consisted in demonstrating that when New Yorkers need a break from New York, we can take it without leaving the city. Dear.X is a clothing startup funded by Ping Lu. His inspiration behind his designs come straight from the advices he constantly gives to people around him which he has received from a very special person in his life. He is a New York Photographer and uses his unique street-style photos on each of his hoodies. He hopes to inspire others by connecting people through his message and photos.